lovemans approach was market it carefully and they

Behind the big bucks and big deals in Vegas gaming
New book captures humanity and brilliance of megamogulsJournalist Christina Binkley is writing a column for The Wall Street Journal after reporting on the gaming industry replica louis vuitton bags for several years. Her just published book "Winner Takes All" doesn't focus on gaming's social ills or its past. It's a book about wheeling and dealing in Las Vegas' modern corporate era.
Beyond the Sun Winner cheap replica handbags Takes All
A year ago in Paris, Wall Street Journal reporter Christine Binkley walked into an interview with the chief executive of luxury retailer Louis Vuitton expecting a replica louis vuitton detailed discussion of the brand's expansion into emerging markets such as Russia and China.
Instead, Frenchman Yves Carcelle like others who meet Binkley, who spent 10 years covering the gaming and hotel industries wanted to talk cheap louis vuitton bags from china uk about Las Vegas.
Like an excited tourist, Carcelle grinned as he chattered on about his recent trip to Las Vegas, telling Binkley he was eager to open as many stores there as possible.
Binkley's 1:1 replica handbags just published book, "Winner Takes All: Steve Wynn, Kirk Kerkorian, Gary Loveman and the Race to Own Las Vegas," is yet another sign that the gaming business now so much more than slot machines and table games has arrived.
The book chronicles three megadeals that consolidated influence among a handful of key executives and made them very rich men.
Fake Louis Vuitton Replica Bags MGM Grand's buyout of Mirage Resorts in 2000, MGM Mirage's takeover of Mandalay Resort Group in 2005 and Harrah's Entertainment's acquisition of Caesars Entertainment a few months later created two corporate giants, MGM Mirage and Harrah's, with control over a uniquely powerful economic engine.
These deals and the men behind them grabbed headlines around the world, which is paying closer attention to this relatively small but impressive corner of the globe.
Unlike other books published in recent years about the Fake Louis Vuitton Replica Bags gambling business, this one doesn't focus on the industry's social ills or its shady, rough and tumble past.
This is a book about wheeling and dealing in Las Vegas' modern corporate era. It's about the exertion of competition, supercharged capitalism, inflated egos and frayed nerves.
Binkley is keenly aware that Las Vegas, for all its billions, doesn't get the respect fake designer bags it deserves as a business subject.
"It's taken the rest of the world a very long time to catch up to where Las Vegas is, businesswise," she said.
It has pop culture fame in spades and at least one famous high quality designer replica handbags icon in Steve Wynn.
Yet the old stereotypes about Las Vegas persist.
Binkley was "astounded" to field initial questions from her New York publisher about "whether the mob was still skimming money from casinos on the Strip." Many people also are unaware that most of the money made on the Strip comes from nongambling sources, such as shopping and dining.
She began working on the book in 2005 after covering the business for eight years the year of the dual high quality replica handbags china Strip mergers and the opening of Wynn Las Vegas, then the most expensive resort in history. Although Kerkorian, Wynn and even Sheldon Adelson cast big shadows over the Strip, it is Harrah's Entertainment's chief executive, Loveman still a favorite among reporters for his outsider status as a maverick academic who may end up having a bigger effect than anticipated.
Loveman enters the book 1:1 replica handbags in the third act, after the Caesars acquisition.
"The question still today for Harrah's is, do they implement the things that worked for them so well at their riverboat properties these shoddy properties they made cheap louis vuitton bags from china efficient and productive?" Binkley said.
"Even more interesting to me is that people on the Strip never spent much time figuring out what Harrah's was doing. The other companies had this notion that you build a big astounding property and people would come. Loveman's approach was market it carefully and they will come."
With substantial detail about the scientific methods Harrah's used to create its Pavlovian like Total Rewards program, the book is further evidence of just how far ahead Harrah's is relative to the competition.
"If he can get the architectural stuff down he's got so much cerebral power about how to market to low rollers in their homes," Binkley said. "I think he's the one to really watch in the future."
Besides the insider peek at Harrah's, one of the most intriguing aspects of the book is the portrait of former Harrah's executive Rich Mirman, who turns out to be more interesting than your typical swashbuckling casino boss.
Mirman emerges as a thoughtful, intellectual man who is truly conflicted about his job enticing people to gamble. He later distances himself from these marketing experiments and becomes the company's development ambassador abroad, then leaves Harrah's before the company is taken private.

In a realm of larger than life icons, this multidimensional profile of a real human being is as rare as the discovery of a new species. 


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