it the latest move in a forward thinking career: in
And Other Mavericks Are Changing Fashion Forev For most of the past decade, the Grammy winning rapper struggled to prove himself as a clothing designer, promising a debut line, Pastelle, that never materialized, and getting critically eviscerated for one that did: 2011 womenswear collection DW Kanye West. It wasn until his 2013 deal with Adidas (worth a reported $10 million) that the man who often compares himself to God finally elbowed his way into fashion promised land, via his Yeezy fake louis bag label. The collaboration has yielded the hugely successful Yeezy Boost sneakers and boots, which launched in 2015 and have consistently sold out within minutes (and often turn up on eBay for thousands of dollars). Despite receiving frosty reviews, the first two Yeezy ready to wear clothing lines have boasted high sell through rates at Barneys and other premium retailers. But West real ingenuity is being able to rattle the system from within. Last February, he unveiled Yeezy Season 3 with